Blog

Why we need social activists to be our mentors for social innovation.

Why we need social activists to be our mentors for social innovation.

Social innovation drives social progress but these knotty problems need to combine insights and skills across a wide spectrum, starting with local activists.

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Are you struggling to engage stakeholders with what really matters to customers?

Are you struggling to engage stakeholders with what really matters to customers?

Have stakeholders become desensitised to what's important to users? If your answer is yes, then this blog will help you understand why that happens and what you can do about it.

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Are business requirements and technical constraints drowning out user needs?

Are business requirements and technical constraints drowning out user needs?

Take the necessary steps to link your research to the team's learning needs and success outcomes for greater synergy between business, technical and user needs.

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How to get from assumptions to validated hypotheses you can trust.

How to get from assumptions to validated hypotheses you can trust.

Watch this short animation for tips on how to transform team assumptions to hypotheses that you can test directly with users.

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What some companies call 'customer service' - OMG!

What some companies call 'customer service' - OMG!

Watch this short animation for a taster of BT's customer support - it's not for the faint-hearted!

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Warning - detailed planning may hinder your innovation efforts!

Warning - detailed planning may hinder your innovation efforts!

Watch this 2 minute animation to learn why continuous learning rather than long-term planning is what you need to support your innovation efforts.

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Researchers - are you ready to challenge the status quo?

Researchers - are you ready to challenge the status quo?

Truth is the first casualty of power. Here are some tips to help you balance challenge with engagement.

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5 steps to developing insights for action

5 steps to developing insights for action

Watch this two minute video explainer for tips on how to create insights for action.

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Warning - if you want to help your customers ignore what they say!

Warning - if you want to help your customers ignore what they say!

It's counter-intuitive, but if you want to improve your customers' experiences then don't be a slave to what they ask for.

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