Blog

Don’t be blind-sided - consider the big picture even when making 'small' changes

Don’t be blind-sided - consider the big picture even when making 'small' changes

Introduce systems thinking to understand the wider consequences, both intended and unintended.

Read More
What to say to nudge behaviour change

What to say to nudge behaviour change

The right words (and tone) can nudge people into action. Here are some tips.

Read More
What experiences do your customers remember?

What experiences do your customers remember?

We don't consciously remember everything. So why do some things stick?

Read More
Don’t ask your customers for ideas!

Don’t ask your customers for ideas!

People have ideas based on what they know, not on what they don't know yet - this limits innovation.

Read More
Are your innovations having the right impact?

Are your innovations having the right impact?

Most 'innovations' fail. Is poor alignment with client values the reason?

Read More