This section outlines how I deliver business benefits for clients, stage-by-stage. If you would like to learn more about specific case studies please get in touch.

Identify opportunities for innovation

Quantify market oppportunities, develop user insights, understand system challenges, quantify potential benefits


Outside-in, contextual inquiry with existing and target customers

Continue to learn and grow loyalty

Embed feedback loops - continuously learn, test and measure impact of products and services on your users


Continuous learning, innovation, continuous feedback loops, user insight, bottom-up innovation