Define Key (success) results at each step of the learning cycle
If an objective is where you want to be, then key results are the link between objectives and achievement - in short they tell you how you can achieve goals.
Introduce a test and learn cycle as illustrated here and work with the team to define a learning objective and key results throughout the critical decision path.
For each key investment decision:
- Start with learning goals and the key results i.e. what success looks like
- Design experiments that help you learn
- Execute and observe - track outcomes against OKRs
- Reflect and learn in teams and make informed decisions.
Building on the example above Objectives & Key Results (OKRs) key may look something like this:
First decision - what OKR can help the team pin-point the best opportunities for to focus on?
- At least 60% of respondents must have a better solution than what is currently available in the market
Next decision - how will we know that our concept works for our users?
- At least 70% of respondents say the proposed concept is a solution-fit
- At least 70% of respondents say they would try this innovation and/or recommend to others
Next decision - how will be know if our users are able to achieve their goals?
- At least 65% of test participants say they can successfully achieve task with the prototype.
As you progress through the learning cycle OKRs are granular and at each decision stage-gate you gather evidence that you are on the right path or that you need to pivot. Keep the test and learn cycle going until you are confident you insights that help you achieve your overall team goals.
Keep in mind you are bringing the team on a journey so all key particles need to be involved in defining what success looks like each step of the way. The more transparent and easy to understand the key results, the more engagement you'll have with learning and problem-solving.