Watch this two minute video explainer for tips on how to create insights for action.
It's counter-intuitive, but if you want to improve your customers' experiences then don't be a slave to what they ask for.
Introduce systems thinking to understand the wider consequences, both intended and unintended.
The right words (and tone) can nudge people into action. Here are some tips.
We don't consciously remember everything. So why do some things stick?
People have ideas based on what they know, not on what they don't know yet - this limits innovation.
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