Posted 22nd July 2020
Posted 3 years ago
By Máire Cleary
5 steps to developing insights for action
Watch this two minute video explainer for tips on how to create insights for action.
Blog
Posted 22nd July 2020
Posted 7th July 2020
Posted 3 years ago
By Máire Cleary
Warning - if you want to help your customers ignore what they say!
It's counter-intuitive, but if you want to improve your customers' experiences then don't be a slave to what they ask for.
Posted 19th May 2020
Posted 3 years ago
By Máire Cleary
Don’t be blind-sided - consider the big picture even when making 'small' changes
Introduce systems thinking to understand the wider consequences, both intended and unintended.
Posted 12th May 2020
Posted 3 years ago
By Máire Cleary
What to say to nudge behaviour change
The right words (and tone) can nudge people into action. Here are some tips.
Posted 2nd September 2019
Posted 4 years ago
By Máire Cleary
What experiences do your customers remember?
We don't consciously remember everything. So why do some things stick?
Posted 23rd July 2019
Posted 4 years ago
By Máire Cleary
Don’t ask your customers for ideas!
People have ideas based on what they know, not on what they don't know yet - this limits innovation.