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Designing for sustainability - what do you need to consider?

Designing for sustainability - what do you need to consider?

Broaden your perspective for a more holistic approach to problem solving - this short animation explains.

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Find the service design sweet spot - balance divergent requirements for optimum results!

Find the service design sweet spot - balance divergent requirements for optimum results!

User, business and technical requirements need to work in synergy for a solid service design outcome.

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Why we need social activists to be our mentors for social innovation.

Why we need social activists to be our mentors for social innovation.

Social innovation drives social progress - partnering with local activists accelerates progress - watch a short video about how Aidlink does this.

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Are you struggling to engage stakeholders with what really matters to customers?

Are you struggling to engage stakeholders with what really matters to customers?

Have stakeholders become desensitised to user needs? Read about why this happens and what you can do about it.

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Are business requirements and technical constraints drowning out user needs?

Are business requirements and technical constraints drowning out user needs?

Link your research to the team's learning needs and success outcomes for greater alignment between business, technical and user needs.

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How to get from assumptions to validated hypotheses you can trust.

How to get from assumptions to validated hypotheses you can trust.

Watch this short animation for tips on how to transform team assumptions to hypotheses that you can test directly with users.

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What some companies call 'customer service' - OMG!

What some companies call 'customer service' - OMG!

Watch this short animation for a taster of BT's customer support - it's not for the faint-hearted!

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Warning - detailed planning may hinder your innovation efforts!

Warning - detailed planning may hinder your innovation efforts!

Watch this 2 minute animation to learn why continuous learning rather than long-term planning is what you need to support your innovation efforts.

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Researchers - are you ready to challenge the status quo?

Researchers - are you ready to challenge the status quo?

Truth is the first casualty of power. Here are some tips to help you balance challenge with engagement.

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5 steps to developing insights for action

5 steps to developing insights for action

Watch this two minute video explainer for tips on how to create insights for action.

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Warning - if you want to help your customers ignore what they say!

Warning - if you want to help your customers ignore what they say!

It's counter-intuitive, but if you want to improve your customers' experiences then don't be a slave to what they ask for.

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Don’t be blind-sided - consider the big picture even when making 'small' changes

Don’t be blind-sided - consider the big picture even when making 'small' changes

Introduce systems thinking to understand the wider consequences, both intended and unintended.

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What to say to nudge behaviour change

What to say to nudge behaviour change

The right words (and tone) can nudge people into action. Here are some tips.

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What experiences do your customers remember?

What experiences do your customers remember?

We don't consciously remember everything. So why do some things stick?

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Don’t ask your customers for ideas!

Don’t ask your customers for ideas!

People have ideas based on what they know, not on what they don't know yet - this limits innovation.

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